Summary

For the release of Dirty Lines S01, I was responsible for the full PR cycle from start of production to release, and talent handling for all activities. As a Dutch tentpole title, I’ve done numerous PR and marketing activities with talent and showrunners. I was responsible for the exclusive top tier press junket in Our House, where we hosted multiple on-camera and written interviews with the cast in a fully Dirty Lines styled club venue. We’ve had all major newspapers cover interviews and reviews, and had in-person interviews in several big Dutch talkshows. Together with the events team, I’ve hosted a big premiere for cast, crew, influencers, celebrities and press involving a red carpet and press moment. Side activities included a theme song with Donnie, Anita Doth and Tony Scott, a marketing stunt with Radio Veronica and the revival of the Dutch famous nightclub RoXY, and a shoot and interview for the global Netflix magazine QUEUE.