Summary

For La Casa de Papel, I’ve been responsible for all the PR activities around season 5. To kickstart the final season, I’ve collaborated with the marketing team to invite press and influencers in our very own Hotel de Papel in Den Haag. We’ve invited some top tier influencers, celebrities and some press to attend the immersive experience with red carpet press attendance, multiple activities and a night screening of the first episode from your own hotel room. We’ve also invited some Dutch superfans and have them followed by a journalist for a special interview.