Summary

Our first Dutch season of Killer Camp was the perfect reason for a Halloween event! As we released the series right before Halloween, we were able to build momentum with a big Halloween themed campaign. I was responsible for the full launch of Killer Camp, including a premiere event for the cast and crew, various social activities, influencer posts and talent handling. Amsterdam Noorderpark turned into a full Killer Camp site together with an eery walk, a campfire, a special screening and lots of jump scares. We’ve had all cast attend for the screening and invited some influencers and superfans of our social media channels to join us. I combined this with a social media and influencer campaign.