Summary

For the release Modern Love S1, I’ve collaborated with our agency Granny to come up with a Gen Z friendly social campaign. The campaign was based on the idea of a chosen family – a version of modern love for people who don’t have family living nearby, or are not in touch with them. Not everybody is close to their relatives, but friends can also be family. We’ve done a TikTok friendly shoot with a few macro influencers that form a modern family, and we’ve invited Somi (@driplist) with her modern family to join a Christmas dinner for a giveaway on socials. Of course, we’ve also made bespoke assets around the series and made individual content for the cast of Modern Love to share on their own channels. Besides that, we’ve hosted a big Modern Love premiere around Christmas, where we invited influencers, celebrities and the cast to join us for a screening, drinks and some great activities like Modern Love advice, karaoke and a dress-up photo booth.