Summary

Being the top priority title of 2022, Lord of The Rings: The Rings of Power was the perfect title to do a macro influencer campaign. We’ve invited LOTR superfan Jessie Maya and celebrities Bas Smit and Nicolette van Dam to the premiere, and had Jessie Maya attend the special lunch with cast at San Diego Comic Con. We’ve build momentum before and after the release with various international campaign assets, combined with a local touch and local influencer efforts.