Summary

As we wanted to boost brand recognition and brand love, our marketing team has set up a custom made Casting Agency on festivals like Lowlands and Down The Rabbit Hole. To expand the visibility on social media, I’ve collaborated with the festival organization to create aftermovies of the various activities that we planned around the Casting Agency. People could join a casting session and play a certain script together with seasoned actors and directors like Charlie Chan Dagelet and Achmed Akkabi, or they could sign up for a blind dinner date movie night or play bingo. Some of our Creator Squad influencers joined the Casting Agency as well to spread awareness. As the Casting Agency was a great success, we’ve invited people in line to participate in various social formats for TikTok and Instagram, and we’ve made aftermovies to let people who didn’t attend experience the vibe on the ground.