Summary

To engage superfans of famous artist Donnie and kickstart conversation for Donnie Speciaal S1, I’ve collaborated with our agency Yune to create a special videoseries for TikTok and Instagram. Donnie is well-known for his love for deep fried food, and not many people know that he’s been a chef himself. In ‘Het Bruine Jasje’ (The Brown Coat), Donnie tries to deep fry hilarious and weird objects that are related to him – think of a joint, sunglasses and a shoe. We’ve combined this with relevant memes to gain traction for millennials and Gen Z to go watch the show on Prime Video.